Prof. Fang Shu
Teaching, Researching, and Inspiring
Here you will find information about the research publications I’ve been involved with. Throughout my research, I’ve had the opportunity to work on many interesting projects that have enriched my understanding and paved the path towards my successful researcher career. I’m proud to showcase my hard work with the list of publications.
Articles
Beckman, E., & Shu, F. (2021). The experience of the festivalscape at a craft beer and food festival: the moderating effect of gender. Journal of Policy Research in Tourism, Leisure and Events, 1-20.
Shu, F. (2020). Green or Great, That is the Question. Journal of Hospitality & Tourism Research.
Pan, T., Shu, F., Kitterlin, M., & Beckman, E. (2020). Perception of Cruise Travel during the COVID-19 Pandemic: Market Recovery Strategies for Cruise Businesses in North America. Tourism Management.
Beckman, E., Shu, F., & Pan, T. (2020). The application of enduring involvement theory in the development of a success model for a craft beer and food festival. International Journal of Event and Festival Management.
Presentations
Shu, F., Olson, E., & Beckman, E. (2019). Exploring the Internet of Things and its effect on tourist behavior. Presented at the 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas.
Shu, F., & Lee, S. (2019). An Integrative Approach to Identify Consumer’s Decision-Making Process to Use a Food Delivery App. Presented at the 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong.
Shu, F., Olson, E., & Zhao, J. (2019). Chinese Pet Owners’ Intention to Travel with Pets Using the Extended Model of Goal-Directed Behavior. Presented at the 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong.
Yan, G., Zhao, J., & Shu, F. (2019). Analysis on the Optimized Development Path of China’s Cruise Exhibition Industry. Presented at the 174th ISERD International Conference.